Masri Etudes et Expertises Sarl  
      

  

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The Company


Masri Etudes et Expertises Sarl,
a Lebanese company with limited liability founded in August 1998, is a subsidiary of Associated Holdings Sal and is also part of the Khalil Masri et Fils group, the leading provider of business, commercial and financial information in Lebanon.


Masri Etudes et Expertises Sarl has taken, upon its creation, the continuation of the activity of the studies and surveys department and of the valuation department of Khalil Masri et Fils Sarl, which had been founded in 1984 by Khalil H Masri and Habib K Masri.


Masri Etudes et Expertises Sarl offers specialized and reliable services in the field of market surveys, market research, project feasibility studies, management consulting, business planning, and also in the field of asset valuation and appraisal.


Khalil Masri et Fils Sarl, and subsequently Masri Etudes et Expertises Sarl, have developed a strong experience, expertise and know-how in the above-mentioned fields. The two firms have conducted successfully a large number of assignments for account of banking and financial establishments, audit firms, law firms, private and institutional investors, as well as other local and foreign public sector and private sector organizations.


Surveys, studies and consulting work performed by Masri Etudes et Expertises Sarl, covers a comprehensive range of products, services, markets and industries, and also covers (in addition to Lebanon) many countries in the Middle East and in Europe, as shown in the attached list of selected reference projects.


Asset valuation and appraisal work performed by Masri Etudes et Expertises Sarl covers various types of tangible and intangible assets, including:


-	Real estate and property (land and building)
-	Infrastructure
-	Machinery, equipment and installations
-	Inventory and stocks
-	Business
-	Goodwill (fonds de commerce)

Masri Etudes et Expertises Sarl, which employs qualified surveyors, analysts and experts (Habib K Masri, managing partner, is an economist and a sworn valuation expert), and which also performs according to high norms and standards of quality, is considered to be among the leading firms in Lebanon and in the Middle East in its line of business.





Selected Projects: Surveys&Studies


(Norms and Standards)

Preparation of decree project
Norms and standards for conditions and specifications
of Lebanese fresh vegetables for export
Spring 1997


Preparation of decree project
Norms and standards for conditions and specifications
of Lebanese fresh fruits for export
Spring 1997


Preparation of decree project
Norms and standards for conditions and specifications
of Lebanese dairy products for export
Spring 1997


(Agriculture and Farming)

Market survey
Broiler farming and processing project in the Bekaa
July 1997


Feasibility study
Agricultural project in the town of Sammounieh (caza of Akkar)
August 2001


(Industry)

Feasibility study
Table water bottling and distribution project
January 1993


Feasibility study
Halawi and tehini factory in Lebanon
September 1994


Feasibility study
Tannery development project
June 1995


Feasibility study
Plastic pipes and tubes factory in Lebanon
July 1997


Feasibility study
Deep-frozen French-fries potato factory in Lebanon
April 1998


Feasibility study
Mineral water bottling and distribution project
February 1999


Feasibility study
Drinking water bottling and distributing project
February 2000


Commercial and financial feasibility study
New production line for powder paints
June 2001


Feasibility study
Furniture manufacturing extension project
June 2001


Market survey
Industrial liquid waste treatment project
December 2001


Commercial and financial feasibility study
Carpentry and woodwork factory
February 2002


Commercial and financial study & analysis
Carpentry and woodwork manufacturing company
June 2003


Commercial and financial study analysis
Paint manufacturing company
October 2003


Feasibility study
Glass tempering factory
December 2003


Feasibility study
Plastic cartridges factory
April 2004


Feasibility study
Cement factory project in the Republic of Guinea
May 2004


Feasibility study
Chemical products factory in Iran
August 2004


Feasibility study
CC-GRP pipes factory in Iran
August 2004


Feasibility study
Slaughterhouse and meat production in Lebanon
September 2004


Feasibility study
Fragrance manufacturing operation
August 2004


Feasibility study
Flavor manufacturing operation
August 2004


Market study
Centrale d’enrobage à Jezzine
June 2005


Feasibility study
Wheel balancing weights project
November 2005


Feasibility study
Ethanol factory in Lebanon
December 2005


(Infrastructure, Public works and Utilities)

Feasibility study
257 MW power plant in Sudan
July 2004


Feasibility study
Road construction and rehabilitation works
in the Republic of Sudan
July 2004


Feasibility study
Road construction and rehabilitation works
in the republic of Sudan
June 2005


(Construction and Property)

Feasibility study
Industrial property development project in the
town of Biakout (caza of Metn)
June 1997


Feasibility study
Property development project in Zahleh
June 1999


Feasibility study
Property development project in Zouk Khrab
October 2001


Feasibility study
Sea-side residential center in the town of Tabarja
April 2004


Feasibility study
Property development project in Achrafieh
May 2004


Feasibility study
Hotel & residential building project in Beirut
Central District
June 2004


Feasibility study
Commercial property development in Cyprus
September 2004


Feasibility study
Property development project
in Beirut Central District
October 2004


Feasibility study
Property development project
in Beirut Central District
October 2004


Feasibility study
Residential center in Wadi Chahrour Oulia
March 2005


Feasibility study
Property development project In New South Wales (Australia)
May 2005


Feasibility study
Hospitality and property development project in Var (Provence)
June 2005


Feasibility study
Launching of a real estate company
In the State of Qatar
September 2005


Feasibility study
Residential tower in Dubai
October 2005


(Commerce and Services)

Market survey
The Lebanese market of selected perfumes and cosmetics
November 1993


Market survey
The Lebanese market of engine oils
July 1994


Market survey
The industry of mosaic tiles and concrete stones in Lebanon
March 1995


Market survey
The Lebanese market of footwear
May 1996


Market survey
The Lebanese market of UPVC pipes and tubes
August 1997


Market survey
The Lebanese market of fitted kitchens
November 1997


Market survey
The Lebanese market of electrical home appliances
March 1998


Market survey
The Lebanese market of home and consumer electronics
March 1998


Market survey
The Lebanese market of gelatin
March 1998


Market survey
The Lebanese market of fashion wear
September 1998


Project study
Opening of a chain of optical shops in Lebanon
October 1998


Market survey
The Lebanese market of sports articles
October 1998


Market survey
The Lebanese market of beer
February 1999


Market survey
The Lebanese market of fashion and ready made wear
February 1999


Market survey
The Lebanese market of human resource agencies
February 1999


Market survey
The Lebanese market of American fast food
May 1999


Market survey
The Lebanese market of plastic water tanks in Lebanon
October 1999


Market survey
The Lebanese market of fresh dairy products
January 2000


Market survey
The Lebanese market of disposable surgical blades
January 2000


Market survey
Selected medical and pharmaceutical supplies
in Lebanon
February 2000


Market survey
The Lebanese market of sugar
October 2000


Market survey
The Lebanese market of cosmetic and detergent products
December 2000


Market survey
The Lebanese market of commercial refrigeration equipment
May 2001


Market survey
The Lebanese market of cement
July 2001


Market study
Lancement au Liban d’un jeu de loterie
March 2002


Market study
The Lebanese market of branded and packed foodstuff and food commodities
April 2002


Market survey
The market of di-calcium phosphate in Lebanon and Syria
May 2002


Market study
Marché libanais du prêt à porter
May 2002


Market survey
The Lebanese market of infant food
November 2002


Market study
The Lebanese market of perfumes and cosmetics
December 2002


Feasibility study
Speciality food shop
December 2002


Financial study
Creation of a Harley Davidson trading operation
In Lebanon
June 2003


Market survey
Organic produce in Lebanon
November 2003


Feasibility study
Opening of speciality retail stores
for chilled Brazilian beef meat
December 2004


Market survey
The Lebanese market of aromatic and medical plants
April 2006


Feasibility study
Station de carburants à Jezzine
April 2006


Market study
Commercial center in Dekouaneh
November 2006


Feasibility study
Beauty center and spa in Jeddah
November 2006


Feasibility study
Projet de vente de vehicules en Belgique
November 2006


Market study
The market of laboratory equipment and materials
in the state of Qatar
December 2006


(Banking-Finance-Insurance)

Project study
The launching of a personal saving card in Lebanon
October 1996


Feasibility study
Establishment of bank branch in the city of Mina
(caza of Tripoli)
June 1998


Feasibility study
Establishment of bank branch in the town of Deir El-Kamar
(caza of Chouf)
August 1998


Feasibility study
Establishment of bank branch in the town of Rabieh
(caza of Metn)
August 1998


Feasibility study
Establishment of bank branch in the sector of Mazraa, Beirut
January 1999


Feasibility study
Establishment of bank branch in the town of Ras Maska
(caza of Koura)
May 1999


Feasibility study
Establishment of bank branch in the town of Kousba
(caza of Koura)
June 1999


Feasibility study
Establishment of bank branch in the city of Saida
(caza of Saida)
July 1999


Feasibility study
Establishment of bank branch in the sector of Achrafieh, Beirut
October 1999


Feasibility study
Establishment of bank branch in the town of Bchamoun
(caza of Aley)
November 1999


Feasibility study
Acquisition of commercial bank in Lebanon
February 2000


Feasibility study
Establishment of bank branch in the town of Broumana
(caza of Metn)
March 2000


Feasibility study
Establishment of bank branch in the town of Sin El-Fil
(caza of Metn)
June 2000


Feasibility study
Establishment of bank branch in the town of Jdeideh
(caza of Metn)
June 2000


Feasibility study
Establishment of bank branch in the city of Nabatieh
(caza of Nabatieh)
June 2000


Feasibility study
Establishment of bank branch in the city of Tyr
(caza of Tyr)
July 2000


Feasibility study
Establishment of bank branch in the town of Marjeyoun
(caza of Marjeyoun )
August 2000


Feasibility study
Establishment of bank branch in the town of Bint Jbeil
(caza of Bint Jbeil)
August 2000


Feasibility study
Establishment of bank branch in the town of Elissar
(caza of Metn)
November 2000


Feasibility study
Establishment of bank branch in the town of Ain El-Remmaneh,
Chyah (caza of Baabda)
May 2001


Feasibility study
Establishment of bank branch in the town of Baabda
(caza of Baabda)
October 2001


Feasibility study
Establishment of bank branch in the town of Kfarchima
(caza of Baabda)
November 2001


Feasibility study
Establishment of bank branch in the town of Achkout
(caza of Kesrouane)
March 2002


Feasibility study
Establishment of bank branch in the area of Kobbe, Tripoli
April 2002


Feasibility study
Establishment of bank branch in the city of Jbeil (caza of Jbeil)
April 2002


Feasibility study
Establishment of bank branch in the town of Kfarhbab
(caza of Kesrouane)
May 2002


Feasibility study
Establishment of bank branch in the city of Zahle (caza of Zahle)
May 2002


Feasibility study
Establishment of bank branch in the town of Sarba
(caza of Kesrouane)
May 2002


Feasibility study
Establishment of bank branch in the town of Zghorta
(caza of Zghorta)
June 2002


Feasibility study
Establishment of bank branch in the town of Jeb Jennine
(caza of Bekaa Gharbi)
June 2002


Report
The banking sector in Syria
July 2002


Economic study
Establishment of a banking operation in Nigeria
September 2002


Feasibility study
Establishment of bank branch in the town of Hermel
(caza of Baalbeck)
November 2002


Feasibility study
Establishment of bank branch in the area of Verdun, Beirut
July 2003


Feasibility study
Establishment of bank branch in the sector of Tarik Jdideh, Beirut
August 2003


Feasibility study
Establishment of bank branch in the town of Haret Hreik
(caza of Baabda)
August 2003


Feasibility study
Establishment of bank branch in the town of Furn El-Chebbak
(caza of Baabda)
September 2003


Feasibility study
Establishment of bank branch in the town of Laboueh
(caza of Baalbeck)
September 2003


Economic study
Establishment of a banking operation in Bahrein
November 2003


Feasibility study
Establishment of bank branch in the town of Chtaura
(caza of Zahleh)
February 2004


Feasibility study
Establishment of bank branch in the town of Dekouaneh
(caza of Metn)
June 2004


Feasibility study
Establishment of bank branch in the town of Halba
(caza of Akkar)
July 2004


Feasibility study
Establishment of bank branch in the sector of Parc, Beirut
July 2004


Feasibility study
Establishment of bank branch in the town of Baabdat
(caza of Metn)
July 2004


Feasibility study
Establishment of bank branch in the town of Bourj Hammoud
caza of Metn)
August 2004


Feasibility study
Establishment of bank branch in the city of Batroun
(caza of Batroun)
August 2004


Feasibility study
Establishment of bank branch in the town of Dbayeh
(caza of Metn)
April 2005


Feasibility study
Establishment of bank branch in the town of Mansourieh
(caza of Metn)
November 2005


Feasibility study
Establishment of bank branch in the town of Chyah
(caza of Baabda)
March 2006


Feasibility study
Establishment of bank branch in the town of Aley
(caza of Aley)
June 2006


Feasibility study
Establishment of bank branch in the town of Baskinta
(caza of Metn)
December 2006


(Hospitality, Leisure and Entertainment)

Feasibility study
4-star hotel in the city of Tripoli
December 1994


Feasibility study
Private health club in Sahel Alma (caza of Kesrouane)
June 1998


Market survey
The Lebanese market of travel and tourism agencies
October 1998


Feasibility study
3-star hotel in Beirut Central district
June 1999


Commercial feasibility study
Sports and leisure club in Hazmieh (caza of Baabda)
July 1999


Feasibility study
Private health club in Zouk Mosbeh (caza of Kesrouane)
April 2001


Market survey
Leisure center in the city of Tripoli
August 2001


Market and commercial feasibility study
Traditional Lebanese recreational family park
October 2001


Feasibility study
Furnished apartments project in Beirut
February 2003


Feasibility study
Furnished apartments project in Monot Street
October 2003


Feasibility study
Five-star hotel in PSEEZ (Iran)
August 2004


Feasibility study
Tourist and beach resort in Damour
November 2004


Feasibility study
Property development and hospitality
project in Nahr Ibrahim
September 2005


(Health and Education)

Feasibility study
University campus extension project
March 2003


Feasibility study
New radiology center
May 2004


Feasibility study
University and hospital in Khartoum (Sudan)
June 2004


Feasibility study
Private school in Lebanon
April 2006


(Macro-economy)

Market survey
Lebanese imports
November 2001


(Other)

Market survey
Salaries in information technology
November 2001


Survey of Lebanese enterprises having suffered damages
During July/August 2006 war
Estimation of direct physical damages suffered by the private sector
During July/August 2006 war
September 2006






Main References: Valuation

(Public sector/Lebanon)

Banque du Liban, directorate of assets
Banque du Liban, legal department
Commission de Contrôle des banques
Ministry of Agriculture
Ministry of National Economy and Trade


(Lebanese banks)

ABN Amro Bank NV
Allied Bank Sal
Bank of Beirut Sal
Al-Ahli International Bank Sal
Banque Libano-Française Sal
Beirut Ryad Bank Sal
BEMO Bank Sal
CreditBank Sal
Crédit Lyonnais Liban Sal
Fransabank Sal
Société Bancaire du Liban Sal
Société Générale de Banque au Liban Sal
Standard Chartered Bank Sal
Banque Libanaise pour le Commerce Sal


(Foreign banks)

Arab African International Bank
Arab Banking Corporation
Bank Handlowy w Warszawie
Banque Cantonale Vaudoise
Banque Française de l’Orient
Federal Bank of the Middle East Ltd
Société Générale Cyprus Ltd
Standard Chartered Bank


(Auditors)

Arthur Andersen & Co
Cabinet Johnny Homsi
Ernst and Young
Etablissements Daher
Grant Thornton
KPMG Peat Marwick Sarl
Tilly Baker Zacca


(Financial companies)

Lebanese Leasing Company Sal
Merrill Lynch Pierce Fenner and Smith Sal


(Other)

Several private and institutional investors




Address & Contact Numbers
Street Address	:	1st floor, Block A
			Basha Gardens
			Building 7, Street 83, Sector 5
			Pres. Charles Debbas avenue
			Jisr El-Basha
			Sin El-Fil (Metn)
			Lebanon

Mailing address : P.O.Box 166318 Postal code 1100-2110

Telephone : +961 1 513666 (grouped lines)

Facsimile : +961 1 510987 (operations) +961 1 511109 (management)

Electronic mail :
mee@masri.com.lb